The challenge
Creating an appetising café environment featuring great food to eat in or takeaway – located within 160 BP Connect Service Stations.

The response
Taking a typically holistic approach we tackled everything from everyday point-of sale to sampling, staff uniforms, new product launches and menu panel designs.

We invigorated the existing food shots and created a new photographic style with the category leading coffee and mouthwatering food as the heroes.

We even brought the Wild Bean Café experience online with a website promoting the menu… driving traffic by focusing on special offers, seasonal specials and new product launches.