Dealer Tool Kit
New BP Dealers are given a ‘Welcome Pack’ containing all the items they need to get their business up and running smoothly. Our brief was to turn this into an exciting new ‘Toolkit’.

We made the Toolkit easy to use, store and display. The fresh and vibrant new look maximizes the BP colour palette whilst remaining on brand. We researched and wrote the content and developed a clear graphic language, as well as managing the print/production process and final delivery.

As well as creating the outer display box, we structured the content into four easy to use folders - so new Dealers could access and refer to this vital information quickly and efficiently.

The BP Dealers now have a self-contained Reference Library. From Health & Safety, through to day to day Operations & Ordering, and guidance on effective Marketing of their site. << Back