Discovering the challenge

Orckid was tasked to evaluate the current hard drive market, and produce a packaging formula which positions the brand highly and offers system flexibility for future product lines, in an ever evolving market.

Creating solutions

Orckid carried out a pan-European audit, assessing the competition and its retail environment. From our findings, Orckid designed a packaging matrix, consisting of structural templates and graphic architecture to suit.

Activating results

A complicated packaging matrix consisting of over a hundred SKU's, delivered from research, design and implementation. On brand. On time. On budget.