Discovering the challenge
With the launch of their new
"Dry Eyes" range Optrex wanted to raise brand awareness
in a retail environment.
An experiential campaign was developed and activated through Boots Retail. Promotional staff were trained to engage with consumers. A price promotion and a ‘high value win’ competition was implemented to help encourage immediate purchase. This was supported online with a promotional website, with advertising, advertorials, top tips and quizzes running on partnering websites.
A significant uplift in sales, not only in the Optrex Dry Eye range but also on other products within the eye care category!