BP - International Centre for Business & Technology
Discovering the challenge
BP's facility at Sunbury-on-Thames is the centre of their International operations. All company functions are represented on site… and it's home to 6,000 employees. We were tasked with creating an engaging identity that celebrated the talent and diversity on site… Creating a sense of community.
We created a fresh new identity for the site… one that sat within the BP corporate identity, yet embodied the unique personality, functions and even architecture of the site.
We rolled out the new identity across the site and continue to celebrate the ICBT community through internal communications materials.