Castrol - World Rally Championship Promotion

Sales Toolkit

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Discovering the challenge

To exploit Castrol’s sponsorship of the BP Ford Abu Dhabi World Rally team to help drive sales of Castrol’s premium lubricants through the Independent Workshop Channel.

Creating solutions

We developed a Toolkit for Distributors and Independent Workshops, to promote and bring to life the passion and exhilaration of the WRC and
the business opportunities
the sponsorship created.

Activating results

Touch-points were identified and targeted communication was developed for each. This incorporated a series of internal, B2B and B2C communication. This toolkit was activated in 13 countries across the Europe and Africa region leading to a rise in sales in 2010.

Orckid created a B2B and B2C dialogue and developed a BTL marketing campaign for the Global Passenger Car Oil (PCO) market to activate the sponsorship and to bring it to life in the Independent Workshop Channel(IWS).

The initial stage of the campaign was to identify the areas where we could engage, educate, and influence the different audiences within the IWS channel. Once this was established a comprehensive range of targeted communication and tools were developed for each audience. This included a series of engagement documents for Countries and regions, B2B comms, sales tools, B2C comms, Consumer promotions, POS kits and branded give-a-ways.

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In Short About Us

We are a Creative Design Agency. We provide the link between creativity and commercial success. We connect brands with people and people with brands.

Our success is down to our philosophy of truly understanding what a brand is about. Before we put 'pen-to-paper' we immerse ourselves in the brands own essence, we learn about its brand positioning, its competitors, its route to market, its target audience, understanding their habitual and purchase behaviours and defining their customer journey.

Learn more about Orckid

Orckid Design & Marketing Ltd,
The Old Station,
Moor Lane,
Staines
Middlesex TW18 4BB

+44 (0)1784 426 999 info@orckid.com

Registered in England & Wales No. 2234363 Registered Office: da Vinci House, Basing View, Basingstoke, Hampshire RG21 4EQ