Discovering the challenge
Air BP General Aviation sells fuel in 63 countries. Orckid helped create the strategic offer for 'Bulk' and 'Into Plane' customers and developed the international launch presentation for sell-in to the regional management teams.
New Vapour Trail graphics and Strapline that highlight the 3 core offer elements, new 'People' photography, new website and Flash movie together with many elements of collateral complete the communication programme.
All elements will be hosted on the Dynamic Publishing site enabling all managers worldwide to access, personalise and print the same hi-res globally approved strategic presentations