SC Johnson - Marketing Material
Discovering the challenge
SC Johnson has been a house hold name for over 120 years, during this period their brands have evolved and diversified but maintaining their hold in the market share becomes harder as the number of competing brands grow.
Providing internal material communicating new category/product development, trade ‘sell-in’ presentations and marketing material to secure business in major multiples and independent channels, and advertising to engage with consumers and promote their brands outside the retail environment.
Continually helping to develop and market the brands, keeping them ‘top of mind’ and ahead of their competition.