Discovering the challenge
To exploit Castrol’s sponsorship of the BP Ford Abu Dhabi World Rally team to help drive sales of Castrol’s premium lubricants through the Independent Workshop Channel.
We developed a Toolkit for Distributors and Independent Workshops, to promote and bring to life the passion and exhilaration of the WRC and
the business opportunities
the sponsorship created.
Touch-points were identified and targeted communication was developed for each. This incorporated a series of internal, B2B and B2C communication. This toolkit was activated in 13 countries across the Europe and Africa region leading to a rise in sales in 2010.