We are proud to have worked with a variety of inspirational companies for over 25 years. As an independent creative agency, Orckid combines strategic thinking and imagination to engage, inspire and influence audiences across all touch points. Through our creativity we connect brands to people, driving action across multi-channels to deliver commercial success and provide a rewarding end to end experience.
How responsive are you?
With the wave of smart technology, it is evident mobile devices will soon supersede desktop internet usage.
How 'smart' is your website?
By creating a responsive or adaptive website you can ensure your website is accessible by all customers not matter what device they are using.
To ensure you website stays aligned with technology, contact us today.
across all devices
It is likely you have a website to help promote and market your brand, but have you ever stopped to think how your customers are viewing your site?
With the explosion of tablets and smartphones, your current or potential customers are just as likely to be accessing your website/ecommerce site from their mobile devices as from a traditional desktop or laptop computer.
If your site is not compatible with these devices your customers will be left frustrated as navigating your site will become harder, download times will become slower and your customer will need to keep scrolling all over the place to read information.
One solution is to build individual sites to cater for the different mobile devices, or, you could invest in a responsive or adaptive website.
Only one site is needed, which is developed using specific coding so it can detect what device the visitor is using. The layout and content of the site are then modified accordingly to maximise visual impact and functionality, creating easier navigation and a more satisfying customer experience.
2014 will see mobile internet take over desktop internet usage.
strategies . . .
For Orckid, brands are our business and the strategic thinking is just as important as the creative thinking. We like to get into the heads of the target audience, understand their purchase behaviours and what motivates them. By understanding where we can reach them and how we can influence their decision making, we can then focus on the opportunities this creates.
. . . to maximise opportunities
Our success is down to our philosophy of truly understanding what a brand is about. We immerse ourselves in the brand's own essence, we learn about its brand positioning, its route to market, and what the competition are up to.
We then take a look at the target audience. We try to understand how they think, and behave, what influences their attitude and behaviour and what motivates them.
We will define the customer journey and see how we can engage with customers at every possible touch point and influence their decision making at every stage.
It is only when we are confident with the above that we put pen to paper.
Creative thinking . . .
In today's world there is a plethora of brands to choose from, so how do get your brand to stand out from the rest?
Your brand needs to connect with its target audience. It should inspire them, trigger a reaction, be something they want to be apart of and want to share with others.
At Orckid our creative thinking aligns your brand with customer's ever-changing behaviours and deliver solutions that meet their expectations.
. . . that leaves an impression
Once we have obtained a full understanding of the brand, we can then develop creative solutions that align these objectives with their customer's behaviours and expectations.
Creativity is a two-part process, the thinking and the implementation.
This is a creative process, generating new ideas and concepts, which leverages the brand above the competition. It is about creating something that connects the brand with their customers. An idea that inspires them, something they want to be a part of, something that will trigger a reaction… a reaction to take action. It is about creating a rewarding experience that leaves an impression, something they would like to share with others.
Creating ideas that capture people's imagination may look great on paper but it has to be brought to life, it needs to be made tangible and it needs to work in the market place across a diverse range of mediums.
Ensuring your brand . . .
A 'big idea' can fail miserably if you are not using the right channels to reach your target audience.
In todays expanding market and with the explosion of digital there are so many more channels available. So how do you know which ones are right for your brand?
. . . reaches your audience
You may have a great marketing idea for your brand but if it is not delivered through the correct channels into the market place it will fall short of its deliverables and be deemed 'unsuccessful'.
The success to any good campaign is to truly understand 'where' and 'how' you can reach your target audience.
It used to be easier to predict the different touch points within a customer journey but with the explosion of digital so many more opportunities are available and so many more channels to utilise.
We therefore have to broaden our thinking to find the right combination between; traditional print, digital, mobile and social media, and explore how these disciplines can be integrated together.
How does your campaign measure up?
Campaigns are no longer a single channel, one-way communication. In order to reach and influence your target audience we need to create multi-channel campaigns. Each channel has its own method for tracking and recording data so we can monitor and analyse the metrics to understand how successful the campaign has been.
Once your marketing campaign has come to an end, it's time to see how successful it was!
Campaigns are no longer a single channel, one-way communication; multiple channels will have been used to reach your target audience.
Each channel will have a different method of tracking it's success rates so it is important to set meaningful objectives and goals for each. Prior to the campaign starting, relevant data should be researched and recorded for each channel so there is a basis for comparison.
To assess the effectiveness of your campaign, we can monitor changes in sales, increase in revenue, coupon codes, new customers, requests for information, phone inquiries, retail store traffic, website traffic, or click-through rates.
Once we've measured and analysed all the results, we can establish which areas of the campaign were successful and how these learnings can be used for future campaigns.